Lego Brick Brahman Bull Build | Firefly Initiative

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International Beef Week · May 2027 · Rockhampton

Firefly & Adopt a Beast present

The Lego Brick Brahman Bull Build

A life-size Lego Brahman bull, built brick by brick by local kids, schools and volunteers. Hit build to watch it go together part by part, or tap a part below to see it on its own and how many bricks it takes.

Complete100%

~2 mnose to tail

~1.8 mfloor to horns

~80k–165kreal Lego bricks if solid (est.)

$10brick boxes

Register your interest

Digital concept model. The final design, size and brick count are still being worked out.

Get involved

Help build the bull

Sell $10 brick boxes, sponsor bricks, bring your school on board or just stay in the loop. Leave your details and we'll be in touch.

Firefly Initiative · International Beef Week 2027, Rockhampton

Build the biggest bull, brick by brick

Schools, families and volunteers raise money by selling $10 brick boxes. Every box adds 10 real Lego bricks to a life-size bull. Watch it come together above.

Get started

How it works

Three simple steps

1

Sign up

Schools register online and name one coordinator. Individuals register their interest.

2

Sell boxes

Students share their own page with family and friends. Supporters pledge $10 brick boxes online.

3

Watch it build

The bull is built live at five shopping centres, one per weekend. The unveiling comes at the fifth.

Where your money goes

Out of every $10 box

Schools 48%

Adopt a Beast 32%

Firefly 20%

Schools keep $4.80 per box, even if the overall target is not reached. Adopt a Beast ($3.20) funds its community work in Rockhampton. Firefly ($2.00) runs the platform.

Ready to start?

Start a school Start your own fundraiser Back a $10 box

Kids come first

Children stay safe

Students take part under a team code, not a personal profile. Parents or guardians consent before any child is named or photographed. We never publish student contact details or home locations.