Funraise is a powerful fundraising platform that helps non-profits streamline sponsor engagement, manage campaigns, and maximise fundraising efforts. While many organisations use its core features—such as donation pages and recurring giving—there are several hidden gems within Funraise that can take fundraising to the next level.
Yet, many non-profits only scratch the surface of what Funraise can do. Beyond its intuitive donation forms and CRM, Funraise has advanced automation, AI-driven insights, and untapped integrations that can supercharge a fundraising strategy. Whether the goal is to boost sponsor retention, increase conversion rates, or gamify peer-to-peer campaigns, understanding these overlooked features can provide a competitive edge.
What’s more, imagine if Funraise were integrated with a platform like Firefly Initiative, which is designed to elevate, reward, and recognise volunteers. Such a partnership could create a seamless ecosystem, where fundraising, sponsor engagement, and volunteer recognition work together effortlessly.
Here are some overlooked features and expert tips to help non-profits get the most out of Funraise.
1. Dynamic Smart Giving Forms
Most non-profits stick to basic donation forms, but Funraise allows users to create dynamic, smart giving forms that adapt to a sponsor’s past behaviour.
🔹 Tip: Use conditional logic to personalise the experience. For example, if a repeat sponsor visits, the form can suggest an upgraded giving amount or pre-fill their information for a seamless contribution process.
2. AI-Powered Sponsor Insights
Funraise’s AI-powered analytics go beyond just tracking transactions. It can provide predictive insights on which sponsors are likely to give again, lapse, or increase their contributions.
🔹 Tip: Segment sponsors based on their predicted behaviour and tailor outreach with personalised emails or texts to increase retention rates.
3. Custom Matching Gift Integrations
Did you know that Funraise integrates with matching gift programmes? Many organisations overlook this feature, leaving thousands of pounds unclaimed.
🔹 Tip: Activate auto-matching notifications so sponsors are immediately prompted to check if their employer matches contributions—this can double funds with minimal effort!
4. Peer-to-Peer Fundraising Enhancements
Peer-to-peer fundraising is a popular feature, but many non-profits don’t fully utilise campaign incentives and gamification.
🔹 Tip: Use Funraise’s leaderboard feature to encourage friendly competition between fundraisers. Offer small rewards like exclusive content or shoutouts for those who hit milestones.
5. Mobile-Optimised Text-to-Give Strategies
Funraise’s text-to-give function is often underused. It’s not just about sending a keyword to donate—it’s about engagement.
🔹 Tip: Set up automated follow-ups for those who text but don’t complete their contribution, reminding them with a direct link to the fundraising page.
6. In-Depth Social Media Tracking
Many fundraisers track clicks, but Funraise offers advanced social media attribution.
🔹 Tip: Create unique fundraising page URLs for different social media campaigns. This allows organisations to track which platforms drive the most contributions and optimise strategy accordingly.
7. CRM & Automation for Sponsor Retention
Funraise’s built-in CRM is more than just a sponsor database—it allows automation of sponsor engagement.
🔹 Tip: Set up triggers to send a thank-you email, impact update, or anniversary recognition when a sponsor reaches a milestone. Small gestures improve retention!
8. Subscription Giving & Exclusive Content
Recurring giving is standard, but have you thought about offering exclusive content to sponsors?
🔹 Tip: Create a sponsor membership tier where recurring sponsors get behind-the-scenes updates, impact stories, or video messages from beneficiaries. This builds deeper connections with supporters.
9. Advanced A/B Testing for Campaigns
Most organisations set up fundraising campaigns without testing different variations.
🔹 Tip: Use Funraise’s A/B testing tool to try out different fundraising page headlines, images, or suggested amounts. A small tweak can lead to significant contribution increases.
10. Custom API for Personalised Sponsor Journeys
For tech-savvy non-profits, Funraise’s API allows for even more customisation.
🔹 Tip: Integrate Funraise with a CRM or email marketing software to create hyper-personalised sponsor experiences, such as tailored thank-you videos or event invitations.
Tips and Tricks: Making the Most of Funraise
Funraise is more than just a fundraising platform—it’s a data-driven sponsorship powerhouse. By unlocking these hidden features and expert tips, non-profits can increase sponsor engagement, raise more funds, and optimise every campaign.
If Funraise were integrated with an engagement tool like Firefly Initiative, non-profits could go even further—bridging the gap between sponsors, volunteers, and fundraising in a way that recognises and rewards contributions at every level. A system like this would enhance sponsor retention and volunteer impact, making non-profit operations more effective and rewarding.
For those already using Funraise, now is the time to explore its deeper functionalities. A small shift in approach could lead to big fundraising wins.
Have you used any of these Funraise tricks before? Let us know what works for you!
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