Fundraising is one of the biggest challenges for nonprofits. Finding sponsors, building relationships, and securing repeat contributions takes time, effort, and resources—three things most nonprofits never have enough of.
But what if you could automate parts of your fundraising while still keeping sponsor engagement personal and meaningful? That’s exactly what Gravyty, an AI-powered fundraising platform, helps organisations achieve. By using artificial intelligence to identify high-potential sponsors, personalise outreach, and streamline workflows, nonprofits can raise more money with less manual effort.
Here’s how nonprofits are using Gravyty’s AI fundraising tools to increase donations, retain more sponsors, and scale their fundraising efforts without burning out their teams.
1. AI-Driven Personalisation: Speak to Every Sponsor as an Individual
One of the biggest reasons sponsors stop giving is generic, impersonal communication. A mass email blast doesn’t make a sponsor feel valued—a tailored message does.
Gravyty’s AI writes personalised emails to sponsors by analysing their giving history, past interactions, and engagement patterns. Unlike traditional email templates, these messages feel genuine, human, and relevant to each recipient.
Many organisations have already seen the impact. Old Dominion University, for example, used Gravyty to increase fundraiser interaction rates to 83% and conduct over 1,000 additional sponsors outreaches per fundraiser in just one year.
2. Predictive Analytics: Focus on the Right Sponsors at the Right Time
Fundraising teams spend hours trying to identify potential sponsors, but traditional methods can be hit-or-miss. AI can predict which sponsors are most likely to give—and when.
Gravyty’s system analyses sponsor behaviour, engagement data, and external signals to determine who is most likely to donate next. This means fundraisers don’t waste time on low-probability prospects but instead focus their energy on supporters who are ready to contribute.
This approach helped The Lustgarten Foundation raise over $1.2 million through AI-driven outreach, achieving an 80% sponsor interaction rate.
3. Automated Follow-Ups: Never Lose a Sponsor Again
Following up with sponsors is crucial, but it often gets pushed aside. Most donations don’t happen on the first ask—they require multiple touchpoints. The problem? Manually tracking follow-ups is exhausting.
With Gravyty, AI ensures that every sponsor receives a timely, well-crafted follow-up message, keeping them engaged and moving toward a contribution. Whether it's thanking them for past gifts, sending impact updates, or reminding them about upcoming campaigns, AI handles the heavy lifting so fundraisers can focus on building relationships.
4. AI-Powered Stewardship: Keep Sponsors Engaged for the Long Haul
Most nonprofits focus heavily on acquiring new sponsors but forget the importance of retaining existing ones. The reality? It’s five times more expensive to acquire a new sponsor than to keep an existing one.
Gravyty automates stewardship by sending personalised messages, impact stories, and engagement opportunities—without your team lifting a finger. This continuous engagement strengthens relationships and improves sponsor retention.
For example, St. John Fisher College used AI-driven sponsor outreach to exceed their annual fundraising goals.
5. Save Time and Reduce Fundraising Burnout
Nonprofits run on passion, but burnout is real—especially when fundraising teams are stretched thin. AI doesn’t replace human fundraisers, but it eliminates the most repetitive, time-consuming tasks, freeing up staff to focus on high-value activities like building relationships, planning events, and crafting compelling fundraising strategies.
With AI handling sponsor prospecting, outreach, and follow-ups, fundraising teams can accomplish more in less time—without feeling overwhelmed.
6. Strengthen Major Gift Strategies with AI Insights
Major gifts account for a significant portion of most nonprofits’ revenue, but securing these contributions requires deep insights and careful relationship management. AI can analyse sponsor history, interests, and previous engagement to suggest the best approach for securing large donations.
By identifying which sponsors are ready for a deeper conversation, fundraisers can focus their time on high-impact relationships rather than guessing who might be interested in giving more.
7. Reduce Lapsed Sponsors by Proactively Engaging Them
Sponsors often stop giving not because they’ve lost interest but because they haven’t been properly engaged. AI can detect early signs of disengagement and trigger personalised re-engagement campaigns before sponsors lapse entirely.
Instead of losing sponsors to inactivity, nonprofits can use AI-powered messaging to rekindle their connection and inspire renewed giving.
8. AI-Optimised Fundraising Events
Fundraising events are an essential part of sponsor engagement, but coordinating invitations, reminders, and post-event follow-ups takes time. AI can automate these processes while ensuring that messages are personalised based on each sponsor's interests.
This means better turnout rates, more engagement during events, and stronger post-event relationships—all without increasing the workload on staff.
9. Improve Volunteer Engagement Alongside Sponsor Strategies
A strong volunteer network often translates into a strong sponsor base. AI tools can identify volunteers who are most likely to become sponsors, allowing nonprofits to craft targeted outreach strategies that nurture their involvement beyond just time contributions.
Volunteer engagement surveys, such as these tools, provide additional insights into how AI can support both fundraising and volunteer retention.
10. Align Fundraising with Organisational Goals More Effectively
Every nonprofit has unique goals—whether it’s increasing unrestricted donations, growing a capital campaign, or building an endowment. AI ensures that fundraising efforts are aligned with organisational priorities by providing real-time insights into sponsor behaviour and campaign performance.
Instead of guessing what’s working, fundraisers can use AI-generated data to fine-tune their approach and achieve better results faster.
How to Get Started with AI-Powered Fundraising
AI-driven fundraising is no longer a futuristic idea—it’s a real, practical solution that nonprofits are using today. If your organisation struggles with sponsor engagement, retention, or fundraising inefficiencies, AI could be the solution that saves time and increases donations.
Many nonprofits are already benefiting from AI-powered tools. Platforms like Philanthropy Australia provide insights into how Australian nonprofits are adapting to new technology. Fundraising Institute Australia offers guidance on ethical AI fundraising practices, while Fundraise Up helps organisations optimise digital sponsorships.
For nonprofits looking to integrate AI into their existing sponsor engagement strategies, Gravyty is a powerful tool that can increase efficiency, improve sponsor relationships, and ultimately drive more sponsorships.
The way nonprofits fundraise is changing. AI is not replacing fundraisers—it’s giving them the tools they need to work smarter and achieve greater impact.
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