Fundraising Pitfalls: How Organisations Can Rise in a Deep Sea

DALL·E 2023-10-18 04.21.23 - Photo of cheerful children of various genders and descents engaged in a lively tennis match in a park. Their expressions are filled with enthusiasm an

In the face of ongoing economic trials and a convoluted path to recovery post-pandemic, 2023 has not come without its set of hurdles for organisations, clubs, and charities in Australia, particularly in the realm of passive fundraising. The landscape is characterised by a few pronounced challenges, yet, amidst these, the Firefly Initiative emerges as a catalyst for positive transformation. 

Charities Face Growing Demand Amid Rising Costs

Many people are seeking out food relief for the first time as a result of the rising cost of living.(Supplied: Foodbank Australia)

As living expenses rise, more Australians are finding themselves in need, turning to charities for assistance. Unfortunately, these organizations grapple with limited resources despite the surging demand.

Mark Pearce, CEO of Volunteering Australia, captured the essence of this challenge: “The demand is there and the demand is increasing, and yet there isn’t a commensurate increase in resourcing to ensure that those organisations are not just able to meet the existing demand but to be appropriately resourced moving forward.”

Nicole Wright, the head of engagement, echoed similar concerns about the financial strain on families and charities alike. She said, “The cost of living rising almost exponentially makes it really challenging financially, not just for the students, but also for the families that desperately want to support them to be able to do this.”

A decline in donations exacerbates this predicament. Charities are finding it increasingly difficult to maintain operations and support the community, leading to serious implications for those they serve.

One such individual, Saul Brady, who benefited from CEF’s support, highlighted its significance: “It helped with a lot of the up-front costs of having to move out of home and buy a laptop, buy textbooks, and everything.”

The broader ramifications of this financial crunch ripple through the community, affecting not only the immediate beneficiaries but also the societal fabric that relies on the charitable sector’s invaluable work.

Firefly Initiative’s Aid:

Discover how other organisations through Firefly boosted their passive fundraising efforts.

Firefly has created the world’s first altruistic Passive Fundraising Program specifically designed to boost volunteer and member-driven organisations. We have created an Economy of Social Good that helps all parts of the community link together harmoniously in the support of positive social impact outcomes.

Through our free webinars (we don’t charge volunteer and organisations), we aim to guide community organisations on how this program can be a win to them, essentially nudging volunteers, members and supporters to chip in towards fundraising efforts without any hard sells.

Taking it a step further, we’ve kicked off a Sponsorship program inviting both local and big-name businesses to lend a hand to the community by advertising in the Firefly Marketplace. It’s a neat setup – as volunteers and members spend at these businesses, they get something back, and a slice of what the sponsors pay for support of community goes straight towards the chosen organisations, creating a steady stream of passive funds.

What’s more, Firefly’s approach makes it a breeze for organisations to bring sponsors on board with any kind of volunteer-based group, cutting down the hassle tied to sponsorship tasks and laying out a simple path for passive fundraising.

And on the other side, whether you’re a small local business who has a sign on the local footy fence, a franchise who wants to give back but isn’t sure how to engage or a large corporation seeking assistance to manage and measure community initiatives Firefly has the tools to bring you into thousands of amazing communities and hundreds of thousands of volunteers.

We have proven any times now that by marrying the idea of lifting volunteers up with passive fundraising, Firefly is sowing the seeds for a win-win situation. Volunteers, organisations, and local enterprises all get to share in the benefits, nurturing a community to become robust and thriving. Through this initiative, we’re not just addressing the immediate financial hurdles but also paving the way for a self-sustaining community framework that holds strong promise for a brighter, financially secure future for charitable endeavours in Australia.

This article originally appeared on ABC News and was reproduced with proper attribution to the original source.